Inspired by Korea’s skincare superiority and prowess at innovation, Seoul Beauty Inc. takes a shot at bringing some of that K-beauty magic to local shores with Seoul White Korea, a breakthrough skin whitening line made for the Filipina.

The Ingredient Story

Seoul White Korea products are created using a unique blend of three natural ingredients that whiten as they soften.

Arbutin bearberry

Dubbed as the current darling of skin lightening in Korea and “the new kojic acid,” the bearberry is a natural form of alpha arbutin, a powerful skin brightener that lightens the complexion without any irritation.

White strawberry

A rare and special fruit, the white strawberry is known for its magical ability to stay white—even under the sun! Infused into skin care, it’s as if it has an SPF-like effect to protect the complexion, and also works as a natural exfoliant for a double whitening effect.

Donkey milk

Nicknamed “white gold,” donkey milk has been found to be more superior than cow’s milk, packing is as much as four times the vitamin C. A precious liquid used by beauty enthusiasts since the ancient times, it’s known for being extra-nourishing and moisturizing on skin.